Colorectal cancer represents one of the main oncological challenges in Argentina, with over 15,000 new cases diagnosed annually and approximately 7,600 deaths, making it the second most frequent tumor in the country. However, there is an encouraging fact: colorectal cancer is one of the few tumors that can be prevented and detected early. Specialists insist that adopting healthy habits does not replace screening, as a person can eat well and exercise but still develop a polyp that can turn into cancer over time. Therefore, the best strategy is prevention, which in many cases avoids the need for more aggressive treatments. Under the slogan 'The best play is prevention,' a campaign is being held throughout March, offering access to a simple fecal immunochemical test (QFIT) that detects hidden blood in stool. The campaign includes informational activities and emphasizes the importance of regular check-ups before clinical symptoms appear, as early detection allows for a high cure rate.
